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Business Networking - 3 Business Card Tips for Making a Great Impression That Doesn’t Cost a Cent

Filed Under (Networking) by on 15-03-2008

Business cards are a great tool to help you make a positive first impression. The Japanese have an elegant way of presenting business cards. They hold out the card in front of them with both hands, and hand over the card with a slight bow. It’s a sign of respect, and almost becomes a little ceremony. When they receive your card, they look at it carefully and admire it. You are expected to do the same when you receive their card.

How can you use this etiquette to make a great impression in business today? You don’t have to be Japanese, and the extra moments you take in handing out your business cards won’t cost you a penny.

1. Compliment the card. When you receive a business card, don’t stuff it into your pocket. Instead, take a moment and look at it carefully. Admire it. Find something to say, and make a positive comment. It can be about their product or service, their logo, or the location of their office. It doesn’t matter what you say, as long as it’s positive. In reality, you are complimenting the person who gave you the card.

2. Treat it with respect. Don’t fold the card in half. Don’t pick your teeth with it. Never put it into your back pocket and sit on it. Don’t write anything on it without first asking permission. Instead, carefully place it in a business card holder or pocket of your jacket.

3. Don’t hand out your card while you are shaking hands. When you meet someone and shake hands, give that person your full attention. Make eye contact long enough to notice the color or his or her eyes. Shake hands warmly and firmly. Smile. Say their name, and how nice it is to meet them. Then when you exchange business cards afterwards, make that a small ceremony, as with the Japanese. It will give you a way to connect again.

Business card etiquette says a great deal about your professionalism in general. It only take a few seconds, and doesn’t cost a penny to show etiquette when you hand out a business card. Why not take that extra step to create a great first impression?

You are invited to use these tips to make a great first impression when networking.

You’re also invited to receive a free report: “Breakthrough Communication Skills” packed with powerful tips for business success, at http://www.ImpressforSuccess.com when you join my Communication Capsules newsletter.

Would you like to attract new customers, increase sales, and boost your career? Click here for a simple How-to Guide called Networking for Fun and Profit. http://www.goldmansmythe.com/howto.html

From Lynda Goldman, author of How to Make a Million Dollar First Impression.

Article Source: http://EzineArticles.com/?expert=Lynda_Goldman

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The Golden Rule of Networking - Stay in Touch with Your Contacts

Filed Under (Networking) by on 15-03-2008

You’ve attended networking events, met some people whom you could help, who could perhaps help you and whom you’d like to get to know further — what’s next? What are you doing with all those business cards you’ve collected? Are they waiting in piles on your desk for that day when you’ll have the time and motivation to do something useful with them? Are you tracking and following up on your contacts as effectively as you could be? You may be allowing potential sales to slip through the cracks!

Keeping in touch with and nurturing your contacts is a critical aspect of effective networking. Take the initiative to stay in touch. Remember: each meeting, each note, each email or phone call becomes an opportunity to strengthen the relationship, enhance your visibility and better position yourself to help others. Develop an easy-to-use system to follow up and track these relationships.

Choosing the Best Method to Record and Track Your Contacts

The Rolodex® has been useful over the years for names and phone numbers. Those “tickler” files also had their place when it came to customer follow-up, but anyone running a business today has access to powerful new tools — software designed to track contacts, turn them into clients and to manage customer relationships. Marketing experts assure us that the cost of keeping in touch with and developing current clients is a fraction of what it costs to acquire new clients.

A variety of software applications commonly known as Customer Relations Management or CRM offer an integrated approach to acquiring and retaining customers. They enable business owners to maximize the value of every contact or customer interaction in an organized and often automated way with relative ease.

CRMs are time efficient and needn’t be expensive. Among the more popular applications currently used by small business owners are: ACT!®, Goldmine® and Maximizer™. Downloadable freeware products are also available on the Web. Or you can create your own spreadsheet to manage contacts. If you work with other sales people, a web-based contact management system may be your best choice. An increasing number of companies now offer this service at reasonable prices.

Do Your Homework

Determine which system will work best for you and your business. Check out what the various CRM software packages have to offer, their advantages, limitations and price. Talk with friends and colleagues to find out what they recommend. Ask if they use a particular CRM and how effective they have found the product to be. How easy or complicated is it to use? What are the benefits and disadvantages they’ve discovered?

Tools are available to help you manage your time, track your calls, schedule meetings and “to do’s,” forecast and sales. This information can also be integrated with your PDA or Palm®, synchronized and shared with others.

There are a myriad of choices to explore. An amazing array of tools is available to help you save time, become more efficient and effective as you keep in touch with your contacts. Many of these software packages are relatively user-friendly. However, if you find the prospect of learning yet more new software to be daunting, trainers or specialists are available. Investing the necessary time and money to hire someone to help you set up a system that will work well for your business and train you to use it effectively can yield tremendous results.

Whichever system you select, be sure to put plans in place to regularly back up your valuable list. It’s your goldmine that can take years to build but can disappear in a flash if not properly protected.

Your networking database is pure gold, so make a commitment to keep connected with your networking contacts.

Victoria K. Munro is co-founder (along with husband Dave Block) of Make-it-Fly® LLC, a company dedicated to creating success for small business owners through creatively designed programs and tools. Victoria has started and run nine different businesses. To receive FREE business success articles with tips to help you with your business, sign up for their award-winning ezine, “In-Flight Refueling,” at: http://www.Make-it-Fly.com, and receive a free copy of the eBook, Get More Done in Less Time: 101 Quick and Easy Time Tactics & Tips.

Article Source: http://EzineArticles.com/?expert=Victoria_K._Munro

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Asking For Referrals Is Not a Dirty Deed

Filed Under (Networking) by on 15-03-2008

Why is asking for referrals so hard to do sometimes? After all, word of mouth is the most effective form of advertising, so why do we jeopardize our own efforts by hesitating to talk about them? It’s almost like a dirty deed that we fear will make us look like aggressive salespeople rather than seasoned professionals.

Asking For Referrals Demonstrates the Following Important Elements:

1. Your Level of Confident Professionalism. The opposite is actually the truth. By not discussing, you are not showing the level of confidence required to build a successful business. While some people will be so impressed with what you do they will feel compelled to tell others, there are people that won’t be sure if you are receptive to new clients. How will they know you are open to referrals unless you start asking for referrals?

2. People Like to Do Business With People They Know. The fact of the matter is that most people prefer to do business with people they know or have heard about through friends as opposed to total strangers. That makes the process of asking for referrals easier and more beneficial than cold canvassing. So the bottom line is that you can build you business based on referrals or keep cold canvassing your whole career - which do you really prefer?

3. It Is a Strategy that Is Easier Than Cold Canvassing. Clearly, it is easier to take advantage of expanding the network you already have than adding completely new members. Cold calling is hard work and doesn’t always yield results. Your current business is actually a web of client referral relationships with unlimited possibilities to connect with the people your clients know. To reach these important relationships, you need to pursue them. It is essential to change the way you think when it comes to referrals. There is nothing pushy about asking and it’s a natural part of doing business that people expect. Remember, they don’t know how busy you are and whether you want referrals.

4. How It Should Become a Habit. They key to asking is to make it a habit. During your initial conversations with a client, let them know you always strive to deliver your best because you want them to tell everyone they know about your business. Post a sign in your office and add a line to your business cards and stationery that you welcome referrals. If a client compliments the work you are doing, let them know you are pleased and ask if they know anyone else who would benefit from your services. Your clients will be impressed with your desire to serve and your dedication, which is sure to bring in viable referrals.

Referrals are one of the most powerful sales tools you have so don’t minimize their relevancy because you feel it’s a “dirty deed.” . When you make asking a part of your everyday routine, it will become easier and easier. As your network begins to effortlessly grow based on positive word of mouth, it will become second nature.

Daryl T. Logullo is the Founder of Strategic Impact! and MaximumReferrals.com He concentrates on referral building strategies for today’s professional. Get a $199 FREE Sample Client Referral Letter, to study, adapt and apply to your own busines, here: http://www.MaximumReferrals.com/am

Article Source: http://EzineArticles.com/?expert=Daryl_Logullo

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21st Century Impressionism - Making A Great First Impression

Filed Under (Networking) by on 15-03-2008

The un-traditional art forms of Impressionism marked the 19th century in Western Europe, and now modern day professionals are using unique tactics to impress potential customers and clients. Learn how you can gain trust, credibility and loyalty by exhibiting a notable first impression.

One of the golden rules in business for making a sale, getting a referral, or developing strong relationships is having knowledge about your industry or product. Doing research and showing confidence in your skill sets can definitely create a good first impression which leads to profitable business. Although knowledge is good, displaying business protocol and etiquette towards customers, clients or colleagues can give you an undeniable advantage over the competition.

Listed below are five helpful suggestions to abide by when meeting people and developing business relationships for networking:

Get a Grip

It is proper etiquette to greet your business counterparts with a firm handshake. A firm handshake is a clear sign of respect and shows that you are confident and competent. A weak or limp handshake can be viewed as offensive, especially in foreign cultures.

Kool Aid Smile

It’s true, people prefer doing business with people that they trust and like. So when you are introducing yourself to someone or building a business relationship present yourself as friendly and genuine. Be relaxed and smile when greeting others or introducing yourself. For a quick tip, natural tooth whiteners include apples and strawberries.

Eye for an Eye

While interacting with business colleagues and engaging in conversation, make sure to always keep steady eye contact. Making eye contact implies that you are paying attention if you are the listener in the conversation. And if you are speaking, it’s another way to keep your audience’s attention.

Grammatically Correct

A great way to gain instant credibility is to speak properly and refrain from slang and harsh language. Possessing good speech and protocol can give you a polished and professional image towards others. Also when introducing yourself, speaker slightly slower and in a moderate tone so that you do not appear nervous or uncomfortable.

Dress to Impress

Your physical appearance is another factor in creating a great first impression. You are highly respected when you take pride in your image and dress appropriately. Make sure to be well groomed, neat and consistent when you are dressing for business functions. For future reference for other business events, survey the room and see how others are dressed when attending business functions.

Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Metro-Atlanta, GA. Newly published author of “SIMPLEnetworking: Creating Opportunities … The new form of success!” View excerpts of the book and polish your professional approach: http://www.snseminars.com

Article Source: http://EzineArticles.com/?expert=Chi_Chi_Okezie

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How to Tap Into Your Inherent Relationship-Building Skills For Business

Filed Under (Networking) by on 15-03-2008

Whether you know it or not, you were born with the natural ability to meet people and build relationships. Even if you don’t spend much time proactively building relationships, you should be able to point to numerous examples of relationship building with friends and co-workers.

While we are all born with the ability to connect, some of us utilize this skill more than others. If you haven’t utilized your inherent relationship-building skills yet, then it’s time to unleash them onto the world.

Don’t Be a Hermit

As long as you aren’t a hermit, you interact with people every day such as with the bus driver, a person at the cleaners, a clerk at the local convenience store, clients and co-workers. However, you may not have a solid business network to draw upon.

This is OK because it’s never too late to start. Chances are you probably have more people in your network than you think you do. Most of us naturally have built up a network that has been largely untapped.

Take a trip down memory lane and think about the relationships you have built with friends and co-workers. What did you do to develop these relationships?

Many of these relationships have been built because of commonalities such as living in the same neighborhood, going to the same school, working at the same company or playing the same sports. For many people, building relationships starts by identifying these common elements and building upon them.

Having something in common with another person provides a great foundation. Remember that relationships are built with people who make us feel comfortable. Spend time surrounding yourself with these types of people. This is a great way to begin to grow your network.

Focus on Commonalities

In addition to surrounding yourself with people who make you feel comfortable, you should also look for individuals sharing commonalities. Attend networking events that are focused in your industry, hang out with friends of friends and interact with fellow alumni.

Whatever you decide to do, keep an open mind and focus on converting some of these encounters into new relationships. Nurture these new relationships so they can become part of your network.

At the same time, you need to have the confidence that you can meet people and build some solid relationships. You have done it before and continue to do it with new friends and co-workers. The more you interact with people, the more confident you will become.

Consider every time you talk with someone as practice for the next conversation. If you aren’t comfortable attending a large event, then practice at a small gathering in your community, at your company or at a family gathering.

Seek to be friends first with any new contacts and then talk business later. You want to build comfort and trust so when business does come up it is a smooth transition.

The reason you want to build relationships this way is because people tend to do business with others who they consider friends. It is important to always connect with people on a deeper level that goes well beyond just business.

Practice Talking to Strangers

If you still aren’t comfortable carrying on a conversation with new people in a business environment, then practice talking to people when you go to the store, work out at the gym, take a taxi or stay at a hotel. This activity will get you more comfortable with talking to complete strangers in all situations.

As you are already naturally having these conversations every day, you need to now be aware that they are happening and strengthening your relationship-building skills. Take this as an opportunity to practice conversational skills.

Don’t ever discount any of these discussions because they could develop into good relationships. Take these encounters seriously because relationships are built in every situation. Techniques to practice include reciting your elevator pitch, asking insightful questions and listening.

It’s better to hone your conversational skills in a non-business environment. The old saying that “practice makes perfect” is so true for relationship building. Talking is a born ability. Leverage it to help you become more successful in business and life.

You have a voice and you need to exercise it. Professional athletes and musicians need to constantly practice before they can perform at the big game or a performance.

Keep in mind that people attend networking events to meet other people. Don’t ever feel embarrassed to go up to someone and start a conversation. Chances are this person feels uncomfortable and he or she will be thankful that you started the dialogue.

Final Thought

Remember that we are all born with the skill to build relationships. Don’t let this natural ability go to waste.

Jason Jacobsohn is a seasoned networker who believes in relationship building as a key component to business success. He enjoys helping others succeed by making introductions, planning events, and sharing resources. In addition, Jacobsohn enthusiastically shares resources with his network through his e-mail newsletter, “Network Your Way to Success,” and http://www.jacobsohn.com, a comprehensive business and networking resources Web site. Further, he shares an additional perspective through his blog at http://www.networkinginsight.com

Article Source: http://EzineArticles.com/?expert=Jason_Jacobsohn

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The Art of Networking Made Easy

Filed Under (Networking) by on 15-03-2008

Sometimes it IS who you know and not WHAT you know! I cannot say enough about the importance of networking. It is, simply put, personal interaction with individuals who know more about a prospective company than you do to accomplish two objectives:

1. Educate yourself about the company.
2. Make a recommendation to the company on your behalf.

How to network:

1. Ask family, friends, instructors and co-workers who they know who works for the company.

The closest contact you make may be the friend of a friend of a relative. That’s o.k. Write an email or make a call, citing the name of who you have in common and ask away. Your task is to learn and/or develop a rapport with this individual that may serve you well down the road.

2. Ask company officials for the names of individuals to talk with personally.

If the company is interested in hiring you, they will provide this. If you meet a recruiter at a job fair on campus, get their business card and follow-up with them by phone with questions about the company.

3. Ask people you know who work for the company to make personal referrals on your behalf.

Current employees have instant credibility. As a recruiter, I take seriously any recommendations that are made to me personally by employees whether I know them or not. After all, they are considered a fit for the company and therefore have the basis for understanding who else would be a fit.

4. If available, take advantage of an executive recruiter.

Many of these recruiters operate on a commission basis with the hiring companies at no cost to you. That means they get paid if you get hired. They can be a great source for information on the company, jobs being posted, etc. and can facilitate getting you an interview. I recommend you ask others for recruiters they have used vs. finding them on the internet. Many will pester you for years once they have their hooks into you.

Recommendations should contain each of the following:

1. Your name and the job you are applying for.
2. How the individual knows you.
3. Your most relevant background experience (see skills and capabilities section).
4. Specifically why the individual feels you would be a good fit for the company.

Don’t be shy. You should write out this information for the person you are asking to recommend you. Be sure to point out that this is meant to assist them, but you would appreciate anything they have to say about you in way of a recommendation. If they agree to recommend you, it will all be positive.

Above all, do not underestimate the importance of networking. It is an integral part of your job search and should get as much attention as your resume and interview.

George Stillwell is the father of five children ages 2 through 16. He is also a senior executive at one of the top consumer products companies in the world. He writes on subjects that range from effective parenting to employment/career development. His popular web sites include: http://www.parentingskills21stcentury.com and http://www.youaremarketable.com

Article Source: http://EzineArticles.com/?expert=George_Stillwell

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Networking Basics - Widening Your Circle of Influence

Filed Under (Networking) by on 15-03-2008

If you count up the number of people you meet every day, you will probably be astounded. Networking opportunities are abundant in our day to day activities.

Networking can be a critical success path to growing and establishing a business. When you expand your network, you create a sphere of influence which can help spread the word about your company and the services and/or products you sell. Building a network is not difficult but it does require hard work and a little creativity.

Many people can develop a solid contact list but fail to take the next step of cultivating the contacts. To gain the most value from your contact list, identify the people that that have the most potential for helping to build your sphere of influence. The goal is to select the people on your networking list that could be long-term connections. Think in terms of people that can be referral sources, not necessarily those who directly need your services.

You can expand your sphere of influence by actively pursuing opportunities to share your expertise with peers in and out of your industry. Contact an industry trade journal and volunteer to write an article or speak at a local seminar. Expand your network beyond industry insiders by attending local networking events. You can check your local business news journal to find these events where you live.

Maximize your personal network of friends and family members. Even if they are not in the same business, these people have connections, and someone within their networks likely has a problem or need that your business can solve.

Asking customers for referrals may be one of the most commonly known and accessible methods of building a network, but it is also one of the most underutilized. Your current customers are a guaranteed and cost efficient source to acquire new customers just like them And satisfied customers are usually happy to refer their network to you, but many business owners fail to ask. .

The key is becoming networking proficient in how you engage people and subsequently promote your business. A common mistake companies make when building a network is focusing strictly on self gain. They rush through the hand shaking, salutation, and business card trade, then immediately start pitching their product or service. Influence spheres are not built this way.

The goal of networking is to produce long term, mutually beneficial relationships. When you meet someone new, use the opportunity to learn something about them and always look for ways that you can help them. This may mean opening your network of contacts. When you seek opportunities to help others and be of value to them, your efforts will pay off in spades. Listen to what others have to say and seek ways to be a problem solver, even if the problem is not directly related to your business. Be willing to make referrals and you too will be the recipient of generosity. When you are genuinely interested in others and approach networking with a “how can I help you” attitude you will find much greater success.

Rome was not built in a day and neither is a sphere of influence. Networking takes dedication, persistent effort, and time. It is not about just meeting people, but meeting people and leaving a lasting impression. Focus on the people you meet as you go about your daily business, engage with them, and leave that lasting impression. Over time, you will find that you have more connections that you ever thought possible, and that your business and bank account have reaped big benefits as a result.

Take advantage of networking opportunities in whatever form they take, and you will effortlessly expand your network by creating relationships that can benefit your business. Always have your business cards with you, even when running personal errands so that you can exchange information. All it takes is just one interested party to start the ball rolling with referrals.

Andrew Brown and Small Business Guru provide Coaching, Inspiration and Practical Advice for Small Business Owners and Entrepreneurs. Subscribe to the free, weekly newsletter at http://www.small-business-guru.com

Article Source: http://EzineArticles.com/?expert=Andrew_Brown

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Great Networking Tip - Don’t Insult The Alligator

Filed Under (Networking) by on 15-03-2008

“If you build a network, you will have a bridge to wherever you want to go.”

Those words are from Harvey Mackay, marketing guru and business person extraordinaire, and probably one of the world’s foremost authorities on networking.

You know, I spend a LOT of time at networking events. That’s because I know that to achieve success, professionally as well as personally, you need to have a network. And you have to be a bridge-builder, not a fence-builder-and certainly NOT a bridge-burner, like Ted in the following true story that was told to me recently.

While attending a big company event, my friend Marcie was approached by Ted, who made a noticeable attempt at engaging her in conversation. He was a sales rep who had been trying very hard over the last five years to get more business from the company hosting the event.

He said he was very happy he’d been given the opportunity to attend this private party to mark the transfer of power from the owner to one of his kids. Marcie was a bit nervous and was nursing a bad cold, so she was not in a mood to talk much.

After about 15 minutes of getting the ‘cold shoulder’, the frustrated Ted smiled and excused himself with the words, “It was a pleasure meeting you.” And as he was walking away, he muttered, “Yeah, about as much f… fun as a trip to the f… dentist …” loudly enough for Marcie to overhear.

A short while later later, the CEO walked on stage and invited his daughter, Marcie, to join him so he could proceed with the ceremony.

As you may have guessed, Ted never got another penny of business from the new boss-lady, thanks to his rude and very costly smart aleck remark!

There’s an African proverb that says “Do not insult the alligator until you’ve crossed the river.” That’s a good recommendation. I have an even better one: Don’t EVER insult the alligator because you never know when you might have to cross the river again.

It never ceases to amaze me that people-especially business people-fail to realize that it’s a small world we live in, that we’re all connected by six degrees of separation (now they say it’s been reduced to four…) and that as a rule, you should avoid being a rude schmuck to anyone, even if they deserve it, because you really never know when that person might turn out to be the new boss-lady, or the guy who stands between you and that $100,000 loan you desperately need to keep your company afloat.

It all comes down to choice. And the truth is you always have the choice-ALWAYS! You can choose your reaction and decide which attitude to adopt when something unexpected and undesirable happens in your life; for example, when somebody ruffles your feathers.

When this person ignores you at the next function, or this guy does not return your phone calls or this lady omits to acknowledge the small gift you sent her, what will you do? Tell them to go suck an egg, take it personally and let it gnaw at your self-confidence, or let it roll off your back like water on the back of a duck?

What attitude will you adopt: that of a fence-builder, a bridge-burner, or a bridge-builder? The choice is yours!

“Your level of income and/or success will never exceed your level of personal development” a guru once wrote. If you want to become a better, wealthier salesperson, you first ought to become a better, wiser person. You’ll find many more helpful personal (and professional) development articles on this website: http://www.the-best-help-for-home-business-success.com While you’re there, particularly if you’re in business - any business - make sure to ask for your FREE copy of the bestselling 174-page eBook WHY Should They Do Business With YOU? It was written by Daniel G. St-Jean (author of the article you just read) and his BizzBoosters business partner Laurel R. Simmons (a well-known personal and business coach). This 174-page eBook-workbook will help you get more BUSINESS SUCCESS. Promise. Together, The BizzBoosters have over 50 years of business experience and success in eCommerce, brick-and-mortar commerce, speaking, training, writing & publishing, and home based business building.

Article Source: http://EzineArticles.com/?expert=Daniel_St

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7 Costly Mistakes You Need To Avoid When Networking

Filed Under (Networking) by on 15-03-2008

It is a fact that companies who do not network are missing tapping into a rich stream of new contacts and new business that can make them more successful, profitable and help them to understand their customers and the marketplace better whilst testing their message and its effectiveness. The other fact is that many people who do network make mistakes which can cost them winning new business in volume. Now we all make mistakes, so what can you look out for and how can you maximize your networking activities by avoiding costly errors?

1. Prejudging People.

You cannot afford to prejudge people; you simply do not know who they know or who they can connect you and your business to. I have had some of my best referrals from people who I initially thought could not help me. We’ve all heard the saying, never judge a book by its cover, but many of us do. Instead, give people time and your attention. It is also worth mentioning on the flipside that all that glitters is not gold, be open-minded and don’t jump to conclusions.

2. Not Following Up

People go out there, get the contacts, business cards and introductions but fail to follow up or when they do follow up they are trying to sell. Top referral achievers know how to follow up and they follow up on all contacts and keep in regular contact. The people you meet at business networking forums are their as equals, they do not want to be sold to and they definitely do not want to be treated as prospects however they may become customers or clients in time and that is fine but your objective is to find out about them and build rapport with the view to becoming an advocate of their business. It is also worth remembering that in business, as in the sporting arena, top performers develop skill and success through persistence and a focus on continuous improvement. Please understand that networking is a marketing tool and not just an event that you go to. I would implore you to follow up, don’t hesitate don’t even allow that little voice in your head to put you off, JUST DO IT.

3. No Clear Objective

You want quality business, right? So your objective should be to build relationships on the following 3 criteria: know, like and trust.

*Know - getting to know your contact first is vital, a good way to get the conversation going is to ask open-ended questions in which the person cannot easily answer yes or no. For example, how did you get into this business? What type of businesses are you looking to be referred to?

*Like- this is all about building rapport and getting on well. Many business referral clubs have an annual membership investment fee of £500 to £600, which is great. However, too many people undervalue the unique opportunity that this investment can give them and their business. You should be looking to get a return of 40 to 50 times your investment and then some.

*Trust - mutual beneficial business relationships must be built on trust as we are talking about your reputation there must be no hidden agendas.

4. Not Listening

Your ability to listen is one of the most important skills to have and it will give you the edge if you can learn, develop and cultivate it. This isn’t about just hearing what is said it is about understanding and taking in what people really mean. Real listening will require your complete focus and attention. What are people really looking to achieve? What do people think is important about their business, job, personal ambition, and family, what is important to them? Usually people don’t listen because they are too busy focusing on what they want to say next in a conversation. Remember practice and write down key areas of importance so the next time you speak or follow up you can ask them about their interests. You have 2 choices you can be an interesting person or you can be an interested person, you decide!

5. Talking about what you do

Talk in terms of what benefits you deliver to your clients, suppliers, customers and contacts. Talk enthusiastically and be specific do not go into detail at an initial first meeting at a networking event. Try to get over, What is unique about you? Why do you do what you do? How do you deliver more value than others in your sector? Please do not fall into the trap of saying that it is your service or quality of your product that differentiates you, this is far too common and generic, explain how, and explain why. Explain any guarantees. Also let people know who you want to be referred to specifically, NEVER say anybody or everybody as you will usually get referred to nobody, because this is not specific enough.

6. Short Term Thinking

Don’t be a hunter or a deal chaser to get the best results from your networking activities you need to take a long term approach you cannot afford to have an attitude of What’s in it for me or what can I get out of this, you must replace this with the mantra How can I help you or How can I serve. Go out there to make a positive impact on someone’s day. Effective people take a farming approach to networking, they focus on cultivating relationships for mutual long term benefit and they definitely do not chase deals or instant sales. You may attend a networking forum and do business initially that’s great.

However, this should not be your primary objective as referral’s work best if you develop a know like and trust strategy as mentioned, When you get a referral you want to know, that it is the type of business you want and importantly you want to know that you are going to get paid for your product or service so to protect yourself follow these 3 simple steps;

Step one get to know your networking colleagues know what they do, know what they like and don’t like, know what they stand for and what they are about.

Step two get to like them, get them to like you and build a relationship whilst developing rapport.

Step three build trust and make sure they’re reliable and test their reliability on little things first. I cannot stress how important it is to know like and trust your networking colleagues, because you cannot afford to introduce the wrong person, solution or Company to your valuable network, clients, contacts or customers if they cannot perform and also more importantly you cannot expect others to put you in front or introduce you and your company to their valuable contacts if you cannot perform and successfully deliver on your promises. People who you recommend represent you so don’t cut corners.

7. Letting Fear Get The Better Of You

So you feel nervous about going up to a complete stranger and introducing yourself, you feel apprehensive, this makes you normal. We were all taught as children not to talk to strangers. As a kid this strategy was given to you to protect you. In certain situations or circumstances today this may be advisable however in most cases it definitely does not apply now. In business, however, talking to complete strangers is a way to generate interest and contacts for your products and services.

If you only talk to the people you already know and deal with, you will miss out on opportunities to make new connections. Set a target for yourself before you attend any networking event. Decide how many new contacts you want to make or how many strangers you want to meet. Above all make it fun, turn it into a game and take yourself out of your comfort zone and I promise you that with practice, determination and action you will look back and think what was I worried about, you will also find it to be one of the best business decisions you’ve ever made.

So what next? Well that it is up to you, but I would encourage you to find a professional business networking organization, which can help you become more successful and improve those skills. I firmly believe making networking part of your marketing activity will be one of the best business decisions you can make and it will be fun too.

© John B Fisher All rights in all media reserved. John is the Founder of Business for Breakfast http://www.bforb.co.uk for more information e-mail him at john@bforb.co.uk

Article Source: http://EzineArticles.com/?expert=John_B_Fisher

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Small Talk for Networking - 7 Tips to Help You Connect Instantly

Filed Under (Networking) by on 15-03-2008

Business networking events are ideal places to meet new clients. But it’s not enough to just show up. If you park yourself at a table, or gossip with your business partner, you won’t make any new connections.

The problem often lies in knowing what to say. For most people, it’s intimidating to approach a stranger, introduce yourself, and start a conversation.

Chances are, before heading out to a business or social event, you think about what you will wear, how you will get to the event, and even where you will park. How often do you plan what you will say once you get there?

This article gives you 7 tips to help you prepare for a networking event, so you never feel tong-tied or at a loss for words.

Before the event, use these ideas to plan three or four conversation topics :

1. At a business event, know what’s happening in your industry. Read professional journals and newsletters in your field to keep up-to-date.

2. If you are in a new city, find out about local events. Learn about the home team, movie releases, and books and cultural events in the news.

3. Be up on current events. Read the local and national newspapers. Skim the headlines and top stories for topics of interest.

4. Watch the local and national news. You don’t want to be in the dark about recent developments.

5. Look at the three main types of magazines: News magazines, business magazines, and general interest magazines. This will give you plenty of conversation starters.

6. Use a funny story from the newspaper, or a personal anecdote to start a conversation. Humor brings people together

7. The best way to start the conversation is to begin with your shared experience, the event you are attending. Start by asking about the person’s relationship to the event or group. For example:

• Have you been to (name of event) before?

• Have you been to (this city/location) before?

• What did you think of the keynote speaker?

• How do you like the event so far?

• What’s the most interesting thing you’ve learned so far?

• How do you know (name of host or hostess)?

Any of these questions give you an instant connection because you’ve had the same experience.

You are invited to use these tips to connect at networking events.

You’re also invited to receive a free report: “Breakthrough Communication Skills” packed with powerful tips for business success, at http://www.ImpressforSuccess.com when you join my Communication Capsules newsletter.

Would you like to attract new customers, increase sales, and boost your career? Click here for a simple How-to Guide: Networking for Fun and Profit, http://www.goldmansmythe.com/howto.html

From Lynda Goldman, author of How to Make a Million Dollar First Impression.

Article Source: http://EzineArticles.com/?expert=Lynda_Goldman

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